Our Special Guidelines for CPC Purchases

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Here you can find our special guidelines and business rules for CPC purchases.

Guidelines:
To get the best results from your CPC campaign and ensure delivery, we recommend following these guidelines:

Aim for a good overall user experience
Keep your message short and clear, with a prominent CTA that encourages visitors to click the ad, thereby increasing traffic to your site.
It is important for local advertisers to include geotargeting.
Test, test, test. As always, experiment and continuously evaluate what works best for your specific CPC campaign.

Business Rules:

All sites, devices, and formats are required and necessary to maximize the effectiveness of your CPC campaign.
Targeting: only geotargeting is approved.
Ad design: materials must follow our guidelines. If the campaign does not achieve a minimum CTR of 0.1%, Schibsted reserves the right to deactivate the campaign until new materials are provided.
Non-guaranteed delivery: We cannot guarantee a specific number of clicks, but you will only be charged (invoiced afterward) for the clicks you actually receive.