Reach 2.0 is Schibsted’s unique method for measuring how many actual unique people have seen your campaign.
By comparing reach results over time, this helps you make better decisions for future campaigns.

Compared to other reach metrics that use third-party data and face challenges in measuring unique people, the model behind Reach 2.0 uses both Schibsted’s first-party and third-party data. This makes reach measurement more accurate when estimating how many people have seen your campaign. It is not an estimate of unique users, but of unique individuals, since one person can have multiple unique users.

We update reach numbers every 7 days and at the end of the campaign. We can measure reach for the last 32 days. In rare cases, reach numbers may not appear in Admarket after 7 days or at the end of the campaign. If this happens, it is because we did not obtain an estimate of sufficiently high quality — this ensures that you can always trust that the reach figures displayed in Admarket are accurate estimates.

If you have any questions, you can contact your sales representative for more information.