Advertising on Admarket varies in cost depending on whether you choose to advertise across multiple websites combined or on specific websites. Different websites have different prices, and the same applies to different products and ad formats.

If you have added targeted marketing to your campaign, an additional cost will apply. This is a price increase per impression, priced per thousand impressions.

Pricing models:

In Admarket, you can choose between two different pricing models: CPM and CPC.

• CPM (Cost per mille) means that you pay per ad impression. The CPM price is the cost per thousand impressions. With the CPM model, we guarantee that we will deliver all the impressions you have ordered.

• CPC (Cost per click) means that you pay per click. Here, we cannot guarantee delivery, but you will only be invoiced for the clicks that are actually delivered per calendar month during the campaign period.