Here you will find information on how to set your budget and what delivery you can expect depending on the goal of your campaign.

When you enter your campaign budget in SEK, it is converted to the corresponding number of ad impressions or clicks, depending on the price of the selected product.

Campaign Goal: Brand Awareness (CPM)

When purchasing a campaign with the goal Brand Awareness, we guarantee that all ad impressions for the specified budget will be delivered.

We charge per 1,000 ad impressions (CPM), and the budget you enter is the net price of the campaign, including any discounts — this is also the amount you will be invoiced after your campaign ends. This limit ensures that you never spend more than you are comfortable with while we guarantee the delivery of your impressions.

Once you enter your desired budget, you will immediately see the number of impressions after discounts and your expected campaign pressure (SOV %).

If you are unable to achieve your desired campaign budget, it means that your budget is too high relative to the number of ad impressions available during the selected period. In that case, try entering a smaller budget, a longer campaign period, or choose fewer targeting options (or broader targeting) to successfully place your campaign.

Campaign Goal: Traffic (CPC)

When purchasing a campaign with the goal Traffic, we cannot guarantee the delivery of all clicks — you will only be invoiced for the number of clicks actually delivered.

When buying clicks, you enter your campaign budget to translate it into clicks. The delivery indicator provides an estimate of how likely it is that we will be able to deliver all clicks for your intended budget.

If a red indicator appears — meaning the likelihood of delivering your total budget is low at the time of booking — we recommend reviewing your booking and adjusting your settings before proceeding to book your campaign.