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Here you will find information on how to get a clear overview of the status of your campaigns.

An overview of all your campaigns can be found under “My Campaigns.”

Here you will find a complete list of all your booked campaigns on Schibsted — both those you may have booked yourself in Admarket and those that may have been booked by your sales contact with us.

 

Customize the overview according to your preferences

Your overview includes a number of columns by default. If you wish, you can add additional columns or adjust the order in which these columns are displayed by clicking “Customize Columns.”

Below is an explanation of the content of the different columns in your campaign overview so that you can understand the information:

 

Status

This column shows the status of your booked campaigns. Here is an explanation of what the different statuses mean:

  • Cancelled
    The campaign has been cancelled.

  • Completed
    The campaign has reached its end date and, hopefully, has been fully delivered.

  • Paused
    The campaign is temporarily paused.

  • Active
    The campaign is active and delivering according to the selected campaign settings.

  • Booked
    The campaign is booked. If you uploaded your ad material during booking, both the campaign and the ad material will be reviewed simultaneously. The status of the ad material will be updated on the platform shortly, and you will also be notified via the email for your registered account. If you did not upload your ad material during booking, you can do so no later than 3 days before the campaign start under the “My Campaigns” tab.

  • Approved
    The ad material has been uploaded and approved. The campaign can go live on the selected start date.

  • Processing
    The ad material has been uploaded and is under review. You will receive a confirmation by email as soon as the material is approved. If it is rejected, it must be corrected and re-uploaded no later than 3 days before the campaign start.

 

Booked by

This column shows the name of the person who booked the campaign. This person receives notifications about the campaign, e.g., booking confirmations and reminders about ad material.

Campaigns booked by a Schibsted sales contact will show the current sales contact in this column, and by clicking the name, you will get the necessary contact information if you wish to get in touch.

You can easily differentiate between your own campaigns and those booked by a salesperson using the filter function.

 

Campaign goal

In Admarket, you can choose between two goals: Brand Awareness or Traffic. The goal of the campaign is listed in this column in your campaign overview.

Delivery

The delivery indicator shows the percentage (%) of booked impressions or clicks that have been delivered so far.

Start date

This column shows the selected start date for the campaign.

End date

This column shows the selected end date for the campaign.

Impressions

This column shows the booked number of impressions for campaigns with the goal Brand Awareness. Regardless of campaign goal, the number of delivered impressions will also be displayed here.

Clicks

This column shows the booked number of clicks for campaigns with the goal Traffic. Regardless of campaign goal, the number of delivered clicks will also be displayed here.

CTR

This column shows the current click-through rate (CTR). CTR is the percentage of people who clicked on your ad compared to how many times the ad was shown.

Budget

This column shows the budget you specified when booking the campaign.

Site

This column shows the website(s) where your advertising has been booked.

Advertiser

This column shows the advertiser you have chosen to buy advertising for. This column is only relevant if you have a reseller account and are likely an agency or partner buying advertising for other advertisers besides yourself. It may also be relevant if you as an advertiser have multiple client accounts linked to your user. This column is not active by default but can be activated by selecting “Customize Columns.”

Unique users

This column shows how many unique users have seen your campaign at least once during the campaign period. This column is not active by default but can be activated by selecting “Customize Columns.”

Frequency

This column shows the average number of times a campaign is shown to the same user during the campaign period. This column is not active by default but can be activated by selecting “Customize Columns.”